The solar installation market in Australia is highly fragmented – with more than 6,500 installers and retailers – and the industry is plagued by dodgy operators installing sub-par systems to the detriment of well-meaning Aussies looking to get a better deal on their electricity and reduce their carbon footprint.
In the current economic climate, many are struggling to pay their energy bills. In light of this, the rules and regulations relating to financial hardship, and customer financial support, are more important than ever.
Energy businesses do not have free reign to market and advertise their services and products however they would like. Marketing and advertising is regulated by a range of rules, some that apply specifically to energy businesses, and some that apply generally to businesses in Australia.